Leading integrated marketing communications firm, MME Africa is currently engaging consumers in various zones, regions and markets in a well-planned and strategic experiential marketing campaign to create goodwill and followership for Nutri-Yo, the new premium yoghurt drink from CWAY Group.
For every successful activation, the consumers must identify with the product. Across different activation centers, consumers are identifying with the new premium Yoghurt drink, Nutri-Yo.
Consumers’ participation is also very important for a successful activation. Across all the centers, Nutri-Yo and the consumers are bonding very well.