One of Nigeria’s most experienced artiste managers and founding partner of Now Muzik Entertainment Services, Tony Anifite, a.k.a Don T has floated a new management company, Dicotyledon Entertainment LTD to proffer management solutions within the entertainment industry.
Widely acclaimed as a thorough breed professional with over 15 years experience in the artiste management business, Don T can rightly be said to be one of those that laid a solid foundation and direction for artiste management business in Nigeria. Currently, top rated artistes such as 9ice, Tunde & Wunmi Obe and Terry G have signed up management deals with his new company, dicotyledon. Others are mix-master Sheyman, soul singer Charles Granville and Yinka Nathan.
On his decision to leave Now Muzik after 15 years to float a new company, Don T said he was hungry for fresh challenges. “It was a hard decision to make but I was starting to feel restless in my soul, like I had peaked in my role and a fresh challenge was needed for my continuous self-improvement. Now Muzik however still remains my family and that will never change”.
While at Now Muzik , he worked with some of the biggest, brightest and promising names in the industry’ from Sunny Neji, Rugged Man, Mr. Raw, Freestyle, Sheyi Shay, Eedris Abdulkareem, Paul Play, Niyola, J Martins, Timi Dakolo, 2Face Idibia, amongst others.
Tony ‘Don T’ Anifite had cut his teeth as a budding artiste and would later go on to do a brief stint with the Legendary Sir Shina Peters as road manager in 1994/1995 before hooking up with his friend Efe Omorogbe (at the then Hip-Hop World magazine) to build Now Muzik.